Skip to main content

California Partners with Facebook and Instagram to Host Small Business Digital Pop-Up Festivals Across the State


November 17, 2020

California Partners with Facebook and Instagram to Host Small Business Digital Pop-Up Festivals Across the State

Sacramento, CA – The California Office of the Small Business Advocate (CalOSBA), part of the Governor’s Office of Business and Economic Development (GO-Biz), today announced the lineup for CalOSBA’s “Get Digital CA!” digital pop-up festivals. These interactive festivals will showcase local and diverse small businesses through social media channels, creating online neighborhood shopping experiences across the state.

“We are working to start a small business movement. Our hope is that these festivals will be replicated across California as local leaders use this model and our ‘Get Digital CA!’ tools to create communities online, attract new online tourism, and increase small business revenues,” said Isabel Guzman, CalOSBA Director. “Californians will once again experience that neighborly feeling that only small businesses can create through a safe, online space.”

Recent studies show that U.S. e-commerce sales are set to double to $1 trillion by 2023 – growing at six times the rate of all retail transactions. Surveys by the Small Business Roundtable and Facebook show that 76 percent of small businesses are relying more on digital tools than they were pre-COVID-19, and 1/3 say they would have closed all or part of their businesses without digital tools.

Facebook will offer trainings that show business owners how to use digital platforms to build their businesses and engage with customers. The social media company will also provide its “Boost with Facebook” educational content for CalOSBA to share with businesses that were unable to join the festival. Instagram will offer a training that includes tips, tricks, and best practices for small businesses participating so owners are fully prepared to “go live” and reach their target audience in creative ways.

“Small businesses are at the heart of our local communities and have been some of the hardest hit during the pandemic,” said Justin Osofsky, Instagram COO. “That’s why we have been so focused on supporting them as they turn to platforms like Facebook and Instagram to keep the doors open, through programs like the small business grants and in-app products like food delivery. We are delighted to be partnering with the California Governor’s Office to bring our Experience Festivals to various communities across California through Instagram Live. Shining a spotlight on the small businesses that have uplifted their communities and brought people together over the last several months has never been more important.”

Through organizing efforts by regional partners – Time Out Los Angeles, Oakland Indie Alliance, NextGen Policy, the Eva Longoria Foundation, Stockton Strong, and Goodstock Productions – a variety of California’s diverse small businesses will be represented as the festivals pop up around California.

Festival #1: Los Angeles (Southern California Region)
Date: Thursday, November 19
Going Live on Instagram via @timeoutla
Partner: Time Out Los Angeles

Festival #2: Oakland (Northern California Region)
Date: Wednesday, December 9
Going Live on Instagram via @keepitoakland18
Partner: Oakland Indie Alliance and NextGen Policy

Festival #3: Fresno and Stockton (Central California Region)
Date: PART 1, Thursday, December 10
Going Live on Instagram via @evalongoriafoundation
Partner: Eva Longoria Foundation

Date: PART 2, Friday, December 11
Going Live on Instagram via @stockmarketca
Partner: Stockton Strong and Goodstock Productions

Launched by CalOSBA in September, “Get Digital CA!” is an e-commerce initiative to promote accelerators and intensive trainings so that small businesses build the skills necessary to compete in an online marketplace. The initiative also builds off CalOSBA’s work supporting the “Calling ALL Californians: #ShopSafeShopLocal” campaign, which launched in July, and the 40+ free or discounted partner resources offered to support small businesses to get digital. For more information, and to connect to these important resources, visit the Get Digital CA! webpage.


About GO-Biz
The Governor’s Office of Business and Economic Development (GO-Biz) serves as the State of California’s leader for job growth and economic development efforts. GO-Biz offers a range of services to business owners including: attraction, retention and expansion services, site selection, permit streamlining, clearing of regulatory hurdles, small business assistance, international trade development, assistance with state government, and much more. For more information visit,

About CalOSBA
The Office of the Small Business Advocate (CalOSBA) helps support economic growth and innovation by working to ensure that California’s small businesses and entrepreneurs have the information, tools and resources they need to plan, launch, manage and grow their businesses successfully and be resilient. The CalOSBA serves to elevate their voices in state government and to advocate on their behalf to help ensure all aspiring and current small business owners and entrepreneurs are provided with the opportunity to access capital, access markets, and connect to the networks and resources they need to succeed. For more information visit the website.

About the Eva Longoria Foundation
In 2012, actress and activist Eva Longoria Bastón started the Foundation to help Latinas build better futures through education and entrepreneurship. By providing Latinas with the resources to succeed in school and business, the Foundation works to improve their lives, empower their communities and shape the national conversation about leveling the playing field for minority girls and women. To date, we’ve impacted more than 28,000 Latinas in the United States and Mexico through programs in STEM education, college scholarships, mentorship, parent engagement, microloans and business training.  Visit our website or follow us on Facebook and Instagram.

About NextGen Policy
NextGen Policy is a California based non-profit organization dedicated to supporting and advocating for progressive policy, legislative, and programmatic issues in the areas of: climate, affordable housing, voting rights, healthcare, criminal justice reform, education, natural resources, income inequality, mental health, consumer protection, small businesses and veteran affairs.

About Oakland Indie Alliance
The Oakland Indie Alliance (OIA) is a community of more than 500 small-scale entrepreneurs who have united under a common goal of preserving Oakland’s variety, energy, and social fabric. Through sharing experiences, connections, and advocating for Oakland’s independent economy, OIA allows small businesses to thrive. Our buy local campaign, Keep it Oakland, celebrates the unique culture and vibrancy of our Oakland business community.
About Stockton Strong & Goodstock Productions
In March 2020, the Office of Mayor Michael Tubbs launched Stockton Strong, a coalition of public and private sectors and civic leaders that have coordinated community-based COVID-19 response efforts in Stockton. Stockton Strong serves as a source for an all COVID-19 related information and resources for Stockton area residents. Goodstock Productions is a Northern California events company known for creating exceptional and purposeful experiences. Female founded, owned, and managed since 2015- Goodstock offers a range of services- from full-service event planning to a la carte assistance. Goodstock's flagship event, Stockmarket, gave local, small businesses a new platform for engaging with customers and showcasing their talents in a lively atmosphere. In June 2020 Stockton Strong partnered with Goodstock Productions to launch the Stockton Strong Marketplace, an innovative e-commerce project that created a one-stop shopping website featuring 27 local women-owned small businesses that ran for three months. A second digital holiday marketplace will be launching in November. Visit our websites, Stockton StrongGoodstock Productions, or follow Stockmarket on Instagram and Facebook.

About Time Out Group Plc
Time Out Group is a global media and leisure business that helps people explore and experience the best of the city through its two divisions - Time Out Media and Time Out Market. Time Out launched in London in 1968 with a magazine to help people discover the exciting new urban cultures that had started up all over the city. Today, the Group’s digital and physical presence comprises websites, mobile, magazines, live events and Time Out Market. Across these platforms Time Out distributes its curated content - written by professional journalists - around the best food, drink, culture, entertainment and travel across 328 cities in 58 countries. Time Out Group, listed on AIM, is headquartered in the United Kingdom.


  1. Are you in a financial crisis, looking for money to start your own business or to pay your bills?
    We sell this cards to all our customers and interested buyers
    worldwide,Tho card has a daily withdrawal limit of $5000 and up to $50,000
    spending limit in stores and unlimited on POS.



    **you can also call or WhatsApp us Contact us today for more enlightenment *
    *+1(539) 888-2243*
    FROM *



Post a Comment

Popular posts from this blog

Do Online Reviews Affect How My Business Ranks On Search Results?

As a business owner you might’ve heard about the term “reputation management”. Basically, reputation management refers to methods of influencing and controlling an individual’s or business’s reputation, an increasingly important factor when it comes to ranking high in online search results - Google and other search engines love a good reputation. Most consumers nowadays research online and read customer reviews of products or services before committing to buy. The impact of reviews on ranking is highly debated among search experts Businesses with many online reviews and photos tend to show up more prominently in local search results. Whether the number of reviews is what causes a business to rank or if it is simply a result of the business being so visible remains unclear. However, having reviews does increase clicks and interactions with your business from search results, and that increase in interaction does have a positive effect on your website’s search engine optimiza

El gobernador Newsom anuncia asistencia inmediata para las empresas afectadas por COVID-19, que incluye desgravación fiscal temporal y $ 500 millones en subvenciones

  Miles de millones en desgravaciones fiscales temporales e inmediatas respaldarán a las empresas afectadas por COVID-19, incluida una extensión automática de tres meses para los contribuyentes que presenten menos de $ 1 millón en impuestos sobre las ventas y acuerdos de pago sin intereses para empresas más grandes con hasta $ 5 millones en impuestos sobre las ventas. y opciones de pago sin intereses ampliadas para empresas más grandes particularmente afectadas por restricciones significativas en las operaciones basadas en transmisiones COVID-19. En  asociación con la Legislatura, California proporcionará $ 500 millones en nuevos fondos de la Subvención de Ayuda COVID-19 para pequeñas empresas. $ 12.5 millones adicionales agregados al   Fondo de Reconstrucción de California   lanzado la semana pasada Desgravación fiscal para empresas afectadas por COVID-19 En abril de 2020, el Gobernador, a través de una Orden Ejecutiva, permitió a los contribuyentes solicitar la desgravación de multas

El condado de Solano regresa al nivel púrpura lo antes posible

Actualización COVID - Condado de Solano El gobernador Newsom volvió a cambiar el proceso de presentación de informes de cierre de empresas hoy. Ya no esperará para informar el martes, y asi permitir un período de implementación de gracia o graduarse hacia arriba o hacia abajo en un método medido. Conservó el sistema de niveles de color y sus pautas por el momento. Salud Pública del Condado de Solano compartió el siguiente anuncio en su sitio web esta tarde: ACTUALIZACIÓN (16/11/20): El condado de Solano se mueve oficialmente al nivel púrpura de inmediato El estado ha anunciado que el condado de Solano, junto con otros 40 condados, está volviendo al nivel generalizado (púrpura) debido a un rápido aumento de casos en las últimas dos semanas. Un regreso al nivel púrpura impacta severamente a las empresas locales que ahora tendrán que cerrar sus operaciones internas o reducir la capacidad comercial a partir del 17 de noviembre. Para obtener más información sobre las empresas que se ven afe