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Take the new year as an opportunity to revisit and refresh these ten digital marketing to-dos for your small business in Northern California. A little can go a long way! Each new year represents an opportunity to start fresh and perhaps approach your small business a bit differently based upon what you learned the year prior. While you can’t do everything, and you should avoid the temptation to do so at the risk of spreading yourself too thin, check the following ten to-dos that will boost your small business in 2019 and beyond.

¿Su competidor está aprovechando su buen nombre con una campaña de conquista? Descubra cómo proteger su negocio con la búsqueda pagada. El término "conquistar" tiene una connotación bastante agresiva, como "invadir" o "hacerse a cargo". Y en el mundo de la búsqueda pagada, eso es exactamente lo que significa. "La conquista es el acto de hacer una oferta por las palabras clave de la marca de otra compañía". Por ejemplo, si busca "Pepsi" y ves un anuncio de pago de Coca Cola, eso significa que Coca "conquistó" la marca de Pepsi. Imagine que cada vez que uno de tus clientes que busca tu negocio, ven un anuncio de tu competencia. ¡Tu competidor estaría aprovechandose de tu buen nombre! Si tu pequeña empresa ha sido objeto de conquistas, hay algunas estrategias simples que pueden hace para resolver este problema: Cuando su anuncio se encuentre en la parte superior de Google, sus competidores no tendrán

Is your competitor cashing in on your good name with a conquesting campaign? Find out how to protect your business with paid search Conquesting is the act of bidding on another company’s branded keywords. For example, if you search for “Pepsi” and see a paid ad for Coca Cola, that means that Coca Cola “conquested” Pepsi’s brand name. If your small business has been subject to conquesting, there are a few simple strategies that may alleviate the problem... See video to learn more

Don’t let a minor customer service mistake explode into an online review catastrophe that your customers in the Solano County area will see. Show the best of your business by how you handle online review responses. Every small business owner knows how valuable word-of-mouth marketing is. But did you know that online reviews can be the digital equivalent? According to a BrightLocal survey, 80% of customers trust online customer reviews as much as a personal recommendation. In the same survey, 92% said they read online reviews. Clearly, online reviews have a big impact on small businesses. But like any other aspect of customer service, missteps can be costly. Here are the top five most common mistakes and how to avoid them.

Great advertising not only entails well-written content but also stimulating and engaging visuals. As of June 2018, Instagram has 1 billion monthly active users, making it the perfect platform to share images and advertise your small business and here’s why... 1. Specific Targeting Options 2. Variety of Ad Types 3. Custom Ad Objectives

You know reviews are important but how do you gather favorable ones? When a consumer is using a search engine to look up local business for their products or services, online reviews are one of the first things they look for. This general perception of your brand by the public is referred to as your online reputation and it is a crucial factor in determining your local search rankings.  Your online reputation is an ongoing project that requires proactive maintenance. While it can be overwhelming, here are a few tips to help you create an amazing reputation!