Skip to main content

Posts

Showing posts from January, 2019

How to Rank Your Local Business in Search for $100 or Less?

Want to make sure customers can always find your business? Learn how to promote and protect your business name with Google Ads.Highly competitive keywords are the costliest to advertise with on platforms like Google Ads. For example, legal industry keywords like “auto accident attorney” can cost hundreds of dollars per click. But for less than $100 per month, you can make sure customers looking for your business in San Francisco or Sacramento Area always find you.
The secret? Use your own business name as a keyword to advertise on Google.
And in this video, learn how to do just that.

5 Simple and Affordable Strategies that can Help your Small Business Reach More Customers Online

How to Break into Digital Advertising For Your Small Business Without Breaking the Bank?Need to get the maximum bang to your dollar in terms of Digital Advertising? Start with these easy and less expensive techniques for small businesses located in the San Francisco Bay Area and Sacramento Area.

Internet advertising spending reached a record $60 billion in 2016, according to the Interactive advertising Bureau’s annual report. That’s plenty of hard-earned cash going towards online advertising and marketing. Reaching your customers can be high-priced—however luckily for small business owners, less costly alternatives are within your reach.


How are you going to get the most bang to your greenback on the subject of digital advertising? For starters, you may master these five simple techniques so that it will allow you to manage your online strategies for little to no cost.


How Do I Track Online Reviews for my Local Business?

From salons to doctors, from accountants to hotels, every business can be impacted by customer reviews. Online reviews provide an essential form of social proof to potential customers.

There are online software solutions as well as service solutions. It will really depend on how much work the business owner wants to do themselves or how much they want to outsource the work.

You need to know when people are leaving reviews so that you can monitor what is being said about your company and, most importantly, if someone posts something negative, you can respond quickly.


More Resources For You: Can Customers In Solano County Find You Online?  Learn 10 Effective Ways to Attract More Local Customers
Call or Text: 707-410-0307
Connect With Me On Social:  Facebook: /leocallejas2 Twitter: @leocallejas1 Instagram: @leocallejas1 LinkedIn: /leocallejas YouTube: /leocallejas

What the Heck is Your Local Business Supposed to Post on Social Media?

Social media posts don’t generate leads and sales automatically. Learn how to point followers back to your small business website for the best results.

Social media is a stronger tool than most small business owners realize. Don’t be satisfied with a few likes, retweets or shares here and there. Think big! Your social media posts should all have the same goal: To incite your social followers to visit your website, call your company or stop in to make a purchase.

How do you inspire your social media followers to take the next step towards becoming paying customers? Post content that inspires them and make it easy for them to visit you, whether online, by phone or in person.

Here’s how to create social media posts that drive customers your way:

Should I Spend Money on SEO or SEM for my Local Business?

Free search engine optimization and paid search marketing could both be right for your small business, depending on your needs.

Search engine optimization (SEO) and search engine marketing (SEM) are two different ways of reaching the same goal: To get more customers from online searches.

So What’s the difference between SEO and SEM? This video will help you decide which approach is best for your business.

How to Get Great Customer Reviews in Only A Few Minutes A Day

Don’t have time to get more online reviews for your small business? Here are a few tips to ask customers for their feedback.
Is asking your customers to leave online reviews of your business at the bottom of your priority list? If so, you’re missing an opportunity to spread the word about your business (for free, no less). You just have to invest some time. How much time? Probably not as much as you think.

In fact, you need to add no more than a few seconds to your regular interactions with customers. Here are a few tips to help invite positive reviews in an easy yet ethical way:

Should I Ask Customers to Leave Reviews on One Site or All of Them?

It’s best to target a few review sites rather than just one. You want to make sure positive reviews appear in as many places online as possible. But you also want to stay focused so you don’t get overwhelmed monitoring and posting responses (and so that you don’t overwhelm your customers with requests!).

Because of Google’s major prominence at a search engine, it’s the main place I would recommend you to get reviews. However, for bars and restaurants, Yelp and Facebook can also be very important. For doctors, it’s Healthgrades. For lawyers, it’s Avvo. These industry-specific review sites can also help your Google rankings because they have high domain authority.