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Showing posts from 2018

What Are the Best Online Review Sites For Businesses In Solano County?

The best site for you may depend on the type of business you own. These sites are important for just about every small business owner: Google Facebook Bing Places Yellow Pages Better Business Bureau Trustpilot Manta If you run a service-based business, these sites are important to know about: Angie’s List (contractors) HomeAdvisor (contractors) Kudzu (contractors) Yelp (restaurants and retail) OpenTable (restaurants) TripAdvisor (travel and hospitality) Healthgrades (medical) RateMDs (medical) Avvo (lawyers)

Can I Ask Customers to Leave Online Reviews?

Yes! In fact, you should make a habit of asking customers for reviews. It’s one of the best ways to get more of them. (The exception is Yelp) “I recommend a review strategy to almost every single client,” “It is important to continually ask for feedback in more ways than one.” Here are some pointers to help you craft a review strategy: Where do you want reviews? Google? Facebook? Yelp? Provide directions when offering customers a link where they can post a review. When will the suggestion for a review happen? Is it before they convert or after? How will you help your customers understand the benefit to leaving you a review? Make sure you communicate that to them. Who will respond? Have a response strategy, and not just a canned response. Customers want to engage with real people.

3 Ways Online Reviews Benefit Your Local Business

Think that customer comments don’t really matter? Here’s why online reviews need to be a key part of your digital marketing strategy. You probably heard talks about online reputation, but have you ever wondered why it matters for your business? If you do most of your transactions in person, do you really need to worry about what people are saying about you online? Without a doubt. When making purchase decisions, customers trust online reviews as much as personal recommendations.  That's why it's important for your business to promote positive reviews and respond directly to negative feedback. Here are three reasons why your online reputation matters:

How chamber participation can help small businesses in Solano County?

  Joining a chamber is an important step for your business in Solano County, but it’s only the first step.  To fully realize the benefits, it’s important to identify and take advantage of everything your chamber offers and become personally involved... this lets your chamber know what’s important to you, and helps you shape where you live and work.  As you’re thinking about your business plans for the upcoming months, consider joining your local chamber as a part of your marketing and business strategy goals.

How Do I List My Business On Google, Facebook, and Yelp, And Why Should I do It?

Want to get your business found by local customers in Solano County?  Online directories can be an easy way to get your business in front of as many potential customers as possible in your local area, and here is how you can get started... Google Reviews for Small Business Before you start asking customers to leave a review of your business on Google, be sure to claim your Google My Business profile. When you claim your business on Google, you can receive notifications when a customer leaves a review, and respond to each review individually. These reviews and the accompanying star rating will show up when customers see your business on search results pages and Google Maps. Facebook Reviews for Small Business Facebook’s ratings and reviews feature is automatically enabled when your page is categorized as a local business with a physical address. You do have the option to disable reviews on your Facebook Business Page, but then you won’t receive the benefit of pos

Do Online Reviews Affect How My Business Ranks On Search Results?

As a business owner you might’ve heard about the term “reputation management”. Basically, reputation management refers to methods of influencing and controlling an individual’s or business’s reputation, an increasingly important factor when it comes to ranking high in online search results - Google and other search engines love a good reputation. Most consumers nowadays research online and read customer reviews of products or services before committing to buy. The impact of reviews on ranking is highly debated among search experts Businesses with many online reviews and photos tend to show up more prominently in local search results. Whether the number of reviews is what causes a business to rank or if it is simply a result of the business being so visible remains unclear. However, having reviews does increase clicks and interactions with your business from search results, and that increase in interaction does have a positive effect on your website’s search engine optimiza

How this local business in Solano County increased Facebook messenger subscribers?

If your business uses email marketing or some other methods to stay in contact with your customers, leads, prospects, etc... this video will provide you ideas on how to grow your leads, subscribers, mainly for Facebook messenger. How this local business in Solano County increased Facebook messenger subscribers for under $1 per subscriber?

What are online reviews and why online reputation is so important for my business?

Small business owners in Solano County can’t afford to ignore online reviews. Understanding the importance of online reputation, you can turn customer reviews into a powerful marketing tool. Of all the components of digital marketing, online reviews cause the most confusion and frustration among small business owners. How are you supposed to know where customers are leaving reviews? Should you respond to them? How important are reviews to your business’ reputation? These are all important questions to answer. Although it takes some time and effort to create a strategy for handling online reviews, if you’re proactive you can turn reviews from a hassle into a powerful tool for building trust, winning new customers and improving your search engine ranking.

5 Mobile Marketing Hacks For Small Businesses To Get You Ahead This Holiday Season

For many small businesses, the holidays can be a stressful time. Balancing day-to-day activities during a hectic time of year is challenging enough. Carrying out a mobile marketing strategy to draw in customers may seem like a puzzle you can’t find time to solve. If your business is located in Fairfield, Vacaville, Vallejo, and other cities around Solano County, Here are some tips to help you beef up your mobile presence, attract more potential holiday shoppers, and keep them engaged.

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5 Holiday Retail Pitfalls Small Businesses Must Avoid

Give yourself the gift of more customers! Keep up with the Big Box retailers this holiday season by avoiding these common mistakes. For many businesses of every size and stripe, the run-up to the winter holidays represents peak sales and profits. Small businesses face the challenge of competing with big box store Goliaths like Walmart, Target and Amazon, and their seemingly endless parade of holiday advertisements and promotions. How can you earn and retain more jolly holiday customers? Avoid these five common pitfalls.

Attract More Local Customers In Solano County With An Online Business Profile

An online business profile makes it easier for local customers in different cities in Solano County to find and contact you. Online business profiles usually include basic contact information such as your business name, phone number, hours of operation, street address and website address. How Can an Online Business Profile Help My Business? Online business profiles are included near the top of search result pages. Popular search engines like Google, Bing and Yahoo! provide business profiles along with maps and directions to display business locations. Google My Business offers local brick and mortar stores the opportunity to target local consumers who may be searching for their storefront via mobile devices. Search engines want to provide the best, most accurate and up-to-date information to those searching for information. To do so, search engines gather relevant information across the internet to provide accurate search results.

How to Boost Local Search in Solano County & Break into Google’s Local Three Pack?

Optimizing your Google My Business listing is the first step towards better local search rankings and a place in Google’s Local Three Pack. Whether you’re managing a small- or medium-sized business or running an enterprise-level organization with hundreds of business locations, you can’t deny the importance of your local search ranking on Google. According to one source, 50% of consumers who conduct a local search on their smartphone visit a store that same day. And if your business's visiblity is not ranking highly in your area, your brick and mortar location could be losing out to competitors.

These mistakes are killing the local online ranking of your restaurant

These mistakes are killing the local online ranking of your restaurant or small business in Solano County. If you want customers in Fairfield, Vacaville, Vallejo, and other cities arount the county to find your restaurant, bar, etc, you need to fix these common problems ASAP.

How to successfully start a business in Solano County?

Learn the pros and cons of starting your own business in Solano County and how to position yourself as a successful entrepreneur. I will share invaluable resources to take a new business through the nuts and bolts of starting your business including licenses and permits. You will also learn how to take advantage of the Small Business Development Center's free training and advising services for your new business, and more!

Restaurant Marketing Ideas for October

If you have a restaurant in Fairfield, Vacaville, or Vallejo, Coming up with fresh restaurant marketing ideas can sometimes be difficult for restaurant owners and operators. Fortunately, October lays out a tasty selection of food focused days that offer up the right ingredients to help build your restaurant’s marketing menu. Download Restaurant Marketing Calendar

4 Ways to Grow Your Online Presence and Have More Customers Find Your Business

4 Ways to Grow Your Online Presence and Have More Customers Find Your Business For most customers in the 21st Century their first introduction to a business is by seeing it first online. That’s why each and every business needs to have a strong online presence. Not only will this increase your brand’s reputation, it will establish you as an authority figure. Both of which can help more customers discover you and the services or products that you provide. But, how can you stand apart from every other business in Solano County that is attempting to reach customers online? Here are four simple methods that will not only grow your online presence, but also attract more customers.

5 Simple Strategies You Can Use With Video To Promote Your Business Locally and Increase Sales

5 Simple Strategies You Can Use With Video To Promote Your Business Locally and Increase Sales If you’re looking for a way to get visibility online for your business fast, and make sure it continues to work for you long-term, you’ve landed in the right spot. I think you'll agree with me that one of the hardest parts about video marketing (especially in the beginning) is simply getting started, and knowing what kind of videos to create. However once you see the video tips I’ll be sharing... you’ll have enough video ideas to continue to make them forever.

6 Simple Ways to Lower the Cost of Your Facebook Ads So That You Can Stop Checking All The Time

6 Simple Ways to Lower the Cost of Your Facebook Ads  So That You Can Stop Checking All The Time Have you ever been blown away by how easy it is to blow through your social media budget before you know it? This is particularly true if you’re running a lot of Facebook ads and you don’t know what you are doing. A lot of businesses don’t realize that you don’t have to sacrifice on cost to get results. Instead, the way the system is set up, you’ll likely see lower cost when you get best results. Want to learn more? In this video, I’ll go over how to make your social ad dollars go further with these six quick tips to lower your Facebook ads cost.

4 Factors that Drive Up the Cost of Your Facebook Ads! Don't let them kill your Business

4 Factors that Will Drive Up the Cost of Your Facebook Ads! They may kill your business if you do not fix them Facebook Ads is one of the most effective social media ad platforms, particularly when it comes to getting people to visit your local business. Small Businesses with knowledge of Facebook’s ad system are often able to do well and get a lot of results and customers with them. There’s one thing that plagues all mom and pop stores using Facebook, however: the cost of your Facebook Ads to get customers to visit your business or call you. Facebook Ads can get expensive. I believe that they’re a worthwhile investment, even if they can get a bit costly. That being said, I don’t think it hurts to take a look at what factors are driving up the cost of getting customers from Facebook Ads to see if there’s anyway to reduce the overall cost.

How much do Facebook Ads cost? The Complete Guide to Understanding It

How much do Facebook Ads cost?  The Complete Guide to Understanding It There’s a question I heard lately a lot by people that asks me about Facebook Ads: How much do Facebook Ads cost?  And one of the only consistent answers I see is “it depends on a lot of factors.” And, This is absolutely true. There’s a lot that goes into understanding Facebook Ads cost; everything from your audience to your bidding plan to ranking Facebook gives you directly affects and influences how much you’re going to pay.

3 Costly Mistakes To Avoid When Using Google AdWords

3 Costly Mistakes To Avoid When Using Google AdWords Do you ever feel like your small business would get a better return on investment by literally lighting your money on fire than using Google AdWords? You began your AdWords campaign for your small business in Solano County with high hopes and launched it, excited to fulfill orders from your new customers. Except those orders never came. You attempted to fix it with different keywords, ad copy, and the newest techniques from self-proclaimed “experts”. However, with each new “fix” you spent more of your time and money – but added no new revenue. You are low on advertising budget and even lower on patience. If this is your experience then you are not alone, almost all small businesses make costly mistakes when they start using AdWords. This is because the AdWords system penalizes you for mistakes you do not even know you are making. Even worse, in some cases AdWords even encourages these mistakes. The more you mistakes

62% of Small Businesses in Solano County Fail with Facebook Ads. Here’s How to Fix That

62% of Small Businesses in Solano County Fail with Facebook Ads. Here’s How to Fix That The Problem Isn’t Facebook Ads Everyone is using Facebook these days. There are over 2.2 billion active daily users. China, the largest country in the world, only contains 1.4 billion people. The ‘population’ of Facebook is massive! No wonder businesses all want to use it to promote their products and services. The problem is, 62% of small businesses feel like their paid Facebook Ads are failing. No one wants to be throwing money at ads that don’t work! What good is such a massive pool of potential customers if you can’t successfully reach them? Thankfully, there are ways to fix this problem. You don’t have to be part of that 62%!

Why Your Facebook Ads Aren’t Working And How to Fix It? Tips For Small Local Businesses In Solano County

Why Your Facebook Ads Aren’t Working And How to Fix It? Tips For Small Local Businesses In Solano County Facebook has two billion monthly active users. That translates into a couple billion opportunities to grow our businesses. So you create a few Facebook Ads and set up some campaigns. Next thing you know, you blew $200 bucks within a few days. And to make matters worse, you saw almost no return on investment. There’s a good reason why this commonly happens. Facebook Ads require specific offers and targeting options to be successful. You can’t just toss up a Facebook Ad and expect a 2x ROI instantly. It doesn’t work like that. Facebook Ads aren’t like other advertising channels. Here are some of the main reasons why your Facebook Ads aren’t working. And then I’ll show you a few steps to fix them.

3 Simple Ways to bring customers back to your business... Tips for Solano County Business Owners

3 Simple Ways to bring customers back to your business Tips for Small Business Owners In Solano County Want to learn some interesting ways to attract more customers back to your business? No matter how great your product or service, your business will not make any money unless customers are willing to buy them. No customers, no business. Period! However, most small businesses experience hard times or fail, not because customers do not want to buy their products, but because customers don’t even know their products/services exist in the first place. For many small businesses in the Bay Area, marketing and advertising is a huge problem, but with this video I am looking to provide you with 3 simple ways that can help you market your business so that existing customers continue to come back.
How to Run Ads On Instagram?  A Simple Tutorial For Small Local Businesses This video is for New Small Local Business that are looking to get started advertising online